Who wouldn’t know Mickey Mouse? Almost all people love this icon. Also, Animation historians love to say "It all started with a mouse". For more than eight decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, since its founding in 1923 by Walter Elias Disney, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. Today, Disney1 is divided into 4 major business segments:
The Walt Disney Studios is the foundation on which Disney was built, and at animated features and live-action motion pictures. With the creation of Mickey Mouse and Snow White and the Seven Dwarfs, the world's first full-length animated feature, the Disney name quickly became synonymous with quality entertainment for the whole family. The Walt Disney Studios distributes motion pictures under Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios and DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films.
Parks and Resorts are not just home to Disney's beloved characters but the place Where Dreams Come True. It started when Walt Disney Imagineering what today’s called Disneyland Park in Anaheim, California. Since then, Parks and Resorts has grown to encompass the world-class
Disney Cruise Line, eight Disney Vacation Club resorts, Adventures by Disney and five resort locations on three continents: Disneyland Resort, California. Walt Disney World Resort, Florida. Tokyo Disney Resort, Chiba. Disneyland Resort Paris. Hong Kong Disneyland. Now, Disney Park in China is in processing. Disney in China is representing of Asia.
Disney Consumer Products
Disney merchandising began in 1929 when Walt Disney was interested in placing Mickey Mouse on the cover of a children's writing tablet. Disney Consumer Products and affiliates (DCP) extend the Disney brand to merchandise. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Also disneyshopping.com, the company's official shopping portal and The Disney stores retail chain.
Media Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses. Key areas include: Disney-ABC Television Group, ESPN Inc., Walt Disney Internet Group, ABC owned television stations, and a supporting headquarters group. The Walt Disney Internet Group (WDIG) offers a compelling mix of interactive entertainment and informational content and services for Internet and mobile devices for audiences around the world. WDIG's suite of properties includes Disney.com, Family.com, and Movies.com and mDisney mobile entertainment. WDIG is an industry leader in online virtual worlds for kids and families, with offerings including Disney's Club Penguin, Disney's Toontown Online, Pirates of the Caribbean Online and Disney Fairies Pixie Hollow
